Most of our clients don’t like the idea of spending money up front. The whole crowdfunding idea is to make money, not spend it, right? Nevertheless, we recommend a small pre-launch investment in professional design.
Whether the campaign’s central image is a play poster, an album cover, a business logo – or whatever is appropriate to the project – it is worth budgeting a few hundred dollars up front for design. It’s hard to convince backers to pull out their credit cards for something that looks amateur, no matter how good the idea may be.
Our own book, Crowdfunding for Authors, is a good example of the importance of professional design. We worked with BookWrights in the fall prior to our spring campaign, sending them the digital sketch on the left. They replied with some drafts, including the one on the right, which we used in the campaign.
It is highly doubtful Crowdfunding for Authors would have gone on to be nearly 400% funded with the feeble sketch on the left. The professional design on the right cost around $500, an amount that was easily recouped by the campaign about six months later.
So: you don’t need to spent a lot of money to make money, but you probably do need to spend some. Set aside a few hundred dollars so your key campaign image can be designed by a pro.
For a free analysis of your crowdfunding idea, please fill out our questionnaire. We send a personalized diagnostic of your idea’s strengths and weaknesses – a $125 value! – within 2 weeks.