How One Little Idea Turned into $70,000 for Books

This is a partial repost from an original post on the BACCA Literary blog. Visit the original post here.

My how-to guide Crowdfunding for Authors is coming out in October. It’s based on three years of experience at The Artist’s Partner, working with authors who have used Kickstarter and Indiegogo to finance their publishing projects. Since 2013 these authors have raised $73,972 for novels, memoirs, children’s books, and more. And it all grew from one little idea five years ago.

author mosaic

It began when BACCA decided to periodically incorporate the “biz” of writing into our critique meetings. At our first such “biz” discussion, I floated the idea of teaching an eBook publishing class. I submitted a proposal, and was teaching my first “eBook DIY” class at WriterHouse in the spring of 2012.

It was in a subsequent class that author Stefan Bechtel (Roar of the Heavens, Mr. Hornaday’s War) was a student. He was then writing the memoir of retired action bowler Bob Perry. Bob is a quintessential New Jersey hustler, so in retrospect it’s no surprise that he and Stefan were the first to suggest that maybe this “Kickstarter thing” could be used to fund their book. They hired me to orchestrate the campaign, and in September of 2013 we raised $6,945 for what was then titled Bowling for the Mob.

By the fall of the next year I was guiding four crowdfunding campaigns simultaneously. I was onto something! It’s been a steep learning curve, with many mistakes and victories along the way. Crowdfunding books is hard – only 29.5% make it. That makes me all the more proud of my authors’ success rate of 97%.

crowdfunding for authors draft coverI’m thrilled to be publishing the guidebook that helped these authors to crowdfund their books, because you can crowdfund your book, too. Crowdfunding for Authors is itself available for preorder on Indiegogo, and will be released on Amazon in October.

Bethany Joy Carlson

Here are the amazing authors who have raised over $70,000 with The Artist’s Partner since 2013!

Organized as follows: Author / Platform – Title (availability).

Zack Bonnie / Indiegogo – Dead, Insane, or In Jail: Overwritten (Coming fall 2016)
Marc Boston / Kickstarter – The Girl Who Carried Too Much Stuff (Amazon)
Ramgiri Braun / Indiegogo – HeartSourcing (Amazon)
Lizzy Duncan, B. Cunningham, G. Jackson / Kickstarter – Camila’s Lemonade Stand (Amazon)
Jenny Edmondson / Kickstarter – GroomsDay (Amazon)
Mary Buford Hitz / Kickstarter – Riding to Camille (Audible)
Peter Kalifornsky and Katherine McNamara / Indiegogo– From the First Beginning, When the Animals Were Talking (iTunes)
Priya Mahadevan / Kickstarter – Princesses Only Wear Putta-Puttas (Amazon)
Belinda Miller / Did not fund – published anyway! – Above the Stars (Amazon)
Carolyn O’Neal / Kickstarter – Kingsley (Amazon)
Bob Perry and Stefan Bechtel / Kickstarter – Redemption Alley (Amazon)

 

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