How to succeed at crowdfunding: Creating a Team

You’ll want to line up the following 8 people on your crowdfunding team to propel your campaign to success. One of the reasons clients of The Artist’s Partner succeed 97% of the time – compared to the industry average of 38% – is that they don’t do it alone.

blog images - team

  1. Videographer. Your 1-2 minute pitch video is your first impression – so make a good one! The video is so important, it has its own post (link to follow!).
  2. Photographer. You’ll need great pictures of your smiling face while you’re in action, doing what you do. This is particularly important for social media, and campaign updates. Selfies work, but not exclusively.
  3. Designer. Your campaign is going to need a balance of text and images – and it all needs to work together to create a cohesive brand. Colors, font, illustrations, pictures, and video all need to look like they belong together and communicate a cohesive message.
  4. Writer. Brevity is the soul of success – and it’s hard to write well and informatively without boring people. Your video script, project title, short blurb, reward descriptions, and “story” – the meat of your campaign – need to pop, entice people, and call them to action.
  5. Event host. Successful campaigns extend out of the ephemeral realm of the internet into the real world. You’re going to be way too busy to plan a concert or book reading – so an event host is essential.
  6. Rewards brainstormer. Beyond the $10-$20 copy of your book or album, or ticket to your show or film, what unique items can you offer at higher price points to entice your backers? The benefit of a group brainstorm session will lead to better answers to this important question.
  7. IT. Even though Kickstarter and Indiegogo have raised over $2Bn for creative projects, a LOT of people don’t know what they are or how to use them. It’s a good idea to have a techie person lined up to help walk your less tech-savvy backers through how to pledge.
  8. Cheerleader. The month of the campaign feels looooong. For many, it’s exhausting. Who’s going to provide unconditional moral support to you when the going gets tough?

Most of our clients can fill one or two of these roles themselves, and have skilled friends, family, and partners who can fill a few more. The videographer is the most frequent paid position, with a professional 1-2 minute video costing $200-$500.

If you would like a free analysis of your crowdfunding plans, please fill out our Artist Questionnaire. We typically respond within two weeks. We look forward to hearing about your project!

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