How to succeed at crowdfunding: Rallying Your Backers After The Campaign

There’s a bigger benefit to crowdfunding than the money: a core group of fans. Most people are joiners, not pioneers, so this core group of fans will be tremendously valuable for attracting other people to your project once it is realized. Here are a few ideas on how to both thank your fans and boost your project.

  1. Circle back to your Influencers. The organizations and people who helped spread the word about your crowdfunding campaign may be very willing to help spread the word about your project now that it has been realized. Be sure to get them your marketing materials, press releases, offer interviews – make their job easy to help you.
  2. Invite your backers to the project premier. Whether it’s your album launch party, first book signing, or opening night – make your backers VIP guests, and tell them to bring their friends. They’ve been on this journey with you now for months or even years. They’ll bring the enthusiasm that only that kind of anticipation can generate.
  3. Invite your backers to rate and review your project. Just about any kind of project has a place where people can write their own reviews and give a project a rating. Synchronize watches to boost your project on Amazon, iTunes, Rotten Tomatoes, or the relevant platform. Offer raffles or prizes to incentivize participation early. A visited project will attract more visitors that one that looks abandoned.
  4. Invite your backers to join the conversation about your project online. Whether it’s on your blog, website, social media, or elsewhere, somewhere online there’s a conversation you should be starting about your project. Make sure your backers know that their comments, likes, photos, and other participation is welcome.

For a free crowdfunding analysis of your project, please fill out our Artist Questionnaire. We typically respond within two weeks. We look forward to hearing about your project!

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